Media Strategy and Budget Planning Create annual plans and own bottoms-up budget planning basis business objectives of the multiple Business Units Define and drive medium and long term media strategy for Orient Electric across all media Build hyperlocal media strategy framework to drive market penetration objectives Media Buying, Campaign Planning and Execution Build and optimise media plans for plan efficiency, visibility and delivery of BU objectives Drive long term media deals as required to optimise spends and drive savings Day to day campaign monitoring and scheduling Ensure comprehensive campaign performance reporting Ensure strong relationships with key media, reducing dependence on agency relationships alone Manage the relationship with the media agency ensuring optimum performance and periodic reviews
Media Strategy,
Other
Experience Not Provided
Delhi, India
Job Description - Marketing/Branding Intern About Leverage Leverage.biz is a platform helping build global citizens of tomorrow. Under its flagship Leverage Edu brand, it provides a counselling product that helps young people choose what they want to do with their life, where, and how. Leverage Edu is supported by the world's largest content library at Wings, the Study Abroad with Leverage Edu app, test preparation apps Leverage Live, Leverage IELTS & Leverage TOEFL and a SaaS operating system for universities Univalley AI. Education only begins the journey for our global citizen of tomorrow; hence the Fly ecosystem takes it forward. Within Fly Finance, we help with education loans, central-bank licensed international remittance service, opening an international bank account while still in home country, and getting a debit card with existing credit history imported. Fly Homes, helps find verified student accommodation, operating with an inventory of 2 million rooms already in its first year of launch. Another latest addition here has been Desi Khana Abroad by Fly X Leverage, subscription services for home food when you miss it the most, right as you land! To build towards this goal, we are looking for top-performing leaders with the ambition and hustle to make the world a smaller place and get students closer to their dream opportunities. We are building at a breakneck speed in one of the fastest growing industries in the world, & the growth opportunities are limitless. About the Role We are looking for a Marketing/Branding Intern to help execute campaigns that will boost the company's brand awareness and support the marketing strategies. The intern will be involved in digital marketing, social media management, event planning, content creation, and branding initiatives aimed at enhancing the company’s presence across various platforms. This is an amazing opportunity to work with a creative and results-driven team and gain hands-on experience in a fast-paced environment. Location: Noida What will you do Assist in planning and executing marketing and branding campaigns. Collaborate with the team to create engaging content for social media, blogs, newsletters, and other channels. Help manage social media accounts, track performance metrics, and propose improvements. Support in organizing and promoting marketing events. Conduct market research to identify trends, opportunities, and target audience preferences. Assist in creating presentations, reports, and branding materials. Participate in brainstorming sessions to develop innovative marketing strategies. Support the overall marketing and branding team in daily administrative tasks. What will you need Currently pursuing or recently completed a degree in Marketing, Communications, Business, or any Undergraduate / Postgraduate. Passion for marketing, branding, and digital media. Excellent verbal and written communication skills. Familiarity with social media platforms and digital marketing tools. Strong creativity and a keen eye for detail. Ability to work in a fast-paced, collaborative environment. Strong organizational skills with the ability to manage multiple projects simultaneously. An understanding of brand strategy and marketing principles is a plus.in partnerships/integrations required. What will you get Be part of a fast-growing company defining strategies for growth and impact. Experience in building and executing branding and marketing campaigns. A dynamic work environment with a collaborative team culture. Competitive stipend and a certificate upon successful completion of the internship. Opportunity for a Pre-Placement Offer (PPO) based on performance
Marketing, Social Media, Digital Marketing, Brand Awareness, Social Media Management, Branding Initiatives, Content Creation, Social Media Platforms, Create Engaging Content, Digital Media, Marketing Communications, Brand Strategy, Market Research, Event Planning, Marketing Principles, Promoting, Performance Metrics, Finance
Select Functional Area
Experience Not Provided
Noida, Uttar Pradesh, India
Job Purpose : Lead the marketing and branding initiative for the bank along with performance marketing, digital marketing, social media marketing Functional Responsibilities : Acquisition: Strategic thinking, stakeholder & agency management and ensuring seamless execution. Alliance partnerships -campaigns, strategic positioning based on insights and building new categories. Brand building through Digital, ATL, BTL and social. Ensuring large scale engagement is done with customers through the social media channels. New initiatives and innovations. Managing budgets & stakeholders, agency reviews and ensuring governance and audit compliance. Increase brand awareness and acquisition in digital marketing by designing, building and executing brand campaigns across social, display and other channels. Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns. Accountable for digital sales and revenue targets across Retail Wealth, Insurance, Personal loans and commercialization of Global Money/outward remittances/Fx on digital. Competencies required for role : 8+ yrs of Marketing experience in B2C consumer facing product. Prior track record of scaling growth / customer acquisition. This role requires a deep understanding of consumer behavior, ability to do user research to create compelling consumer narratives. Strong verbal, written, and presentation skills. Numbers driven mindset - get behind the numbers to understand what they mean Hands-on approach and a willingness to roll-up one's sleeves and get the job done. •Ability to work independently and drive product with minimal direction.
Social Media Marketing, Digital Marketing, Marketing Campaigns, Performance Marketing, Agency Management, Brand Building, Social Media, Managing Budgets, Brand Awareness, Consumer Behavior, Digital Sales, Customer Acquisition, Audit Compliance, User Research, Consumer Facing, Track Record
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Head Public Relations Job Responsibilities: - Set objectives for the PR team and monitor team members' performance - Maximize brand presence on various channels (e.g. web, TV and social media) - Cultivate and maintain relationships with media and influential professionals - Arrange interviews and press releases to promote our company and its products/services - Ensure brand consistency in all advertising efforts - Organize PR events to increase awareness of our company - Assign tasks and projects to the PR team - Track and influence media coverage - Report on PR campaigns' results - Manage sensitive issues to maintain company's good reputation
Public Relations, press releases, social media, maintain relationships, advertising, media coverage, performance, brand consistency, results, sensitive, team Track, Corporate Communication, Business Development, Marketing Communication
Public Relations
Experience Not Provided
Gurgaon, Haryana, India
Head of digital marketing For discussion Focus area Suggested experience Prior experience Job description Drive 3X-4X lead generation through various digital marketing campaigns for retail loan products e.g., PL, GL Drive lead to conversion ratio for multiple financial products Identify & target specific customer segments for personalized digital marketing initiatives across channels Monitor top and mid funnel and drive optimizations. e.g., landing page optimization. Building of the org Drive Digital Acquisition and cross-sell 10+ years of experience in full spectrum of digital marketing space e.g., SEO, performance marketing, social media marketing etc in large banks/ NBFCs/fintech Led cross-functional teams of 5-10+ members across channel, marcomm, martech etc Experience of scaling up digital marketing for financial services products with focus on significant funnel expansion, lead conversion, CAC optimization, active customer engagement and retention. Experience of liaising with marketing agencies and channel partners (Google, Meta etc.) Experience of implementing new-age marketing stack (e.g., website optimization, CMS, Hyper-personalization engine, Bots etc.) Hire and onboard talented professionals with expertise in digital marketing space e.g. SEO, performance marketing, marTech stack etc 15 2. Head of digital marketing (2/4) Job description • Launch and manage digital campaigns across platforms e.g. — SMS, Email, WhatsApp for multiple communication channels — YouTube, meta, google for other external channels Monitor and optimize CPL, CPM and CAC. (Aspire to reach best in class benchmark numbers) Define media spends budget strategy for digital campaigns Manage relationships with external agencies/ vendors to enhance the efficiency, utilization and value for money Focus area Suggested experience Portfolio and performance management • Forecast marketing campaign growth and ROI for marketing campaigns; review performance of various marketing partners involved. • Use Google Analytics, Google AdWords and other relevant sites to analyse the performance on response rates, traffic and pickup • Proactively take corrective action basis data trends • Ensure the top management is updated on the key performance metrics on a pre-defined cadence and participate in top management steering committees on digital space • Understand the customer journey mapping and plan digital marketing strategies aligned to the journey for driving acquisition and customer experience across digital products. Drive Customer Value 16 2. Head of digital marketing (3/4) Job description Focus area Suggested experience Shape the operating model • Prioritize initiatives/campaigns to deliver maximum impact • Emden the digital know how and new age practices within the Muthoot’s ecosystem for innovative strategies and digital mind-set • Lead the digital marketing garage (with marketing, campaigns, portfolio/user growth and tech solutions team) to drive weekly problem solving and alignment on key priorities • Work closely with creative and media agency along with key internal stakeholders for driving the identified initiatives Innovations, Market Scan and Industry Recognition • Innovate and present new marketing platforms and strategies • Continuously track digital marketing innovations in Banking and Non-Banking (relevant) space and work out suitable strategies to roll out digital campaigns/partnerships/ features for the Muthoot • Ownership of improving Industry recognition of Muthoot’s digital marketing initiatives via Awards, Articles, Events Participation, Seminars, etc. 17 Head of digital marketing (4/4) Craft a strategic plan for the MarTech stack. Which includes choosing the most suitable MarTech tools and platforms to meet the organization's needs Leverage the MarTech stack to optimize digital marketing efforts. Use data analytics and reporting tools to track campaign performance, make data-driven adjustments, conduct A/B testing, and continuously improve ROI. Impact / KPIs 150K+ monthly leads Marketing return index should be greater than 50+ (Index = Total disbursement/Total investment) 50-60% share of organic search traffic 2-5 days campaign execution TAT 5%+ Click through rate (CTR) for paid media and 10%+ for own channels Improve lead to conversion ratio Job description Focus area Suggested experience
marketing, digital marketing, landing page optimization, marketing campaigns, performance marketing, social media marketing, marketing campaign, SEO, plan digital marketing, martech, lead generation, optimize digital marketing, Google Analytics, lead conversion, marketing platforms, organic search, customer engagement, data driven, campaign execution, customer experience, website optimization, fintech, scaling, Forecast, customer journey mapping, digital, data analytics, financial services, Bots, Prioritize, reporting tools, problem solving, personalization, operating model, corrective action, performance management, testing
Social Media Marketing
Experience Not Provided
Delhi, India
1 Performance Management: • Establish and oversee performance management systems, including goal-setting, evaluations, and feedback processes. • Work closely with managers to identify high-potential employees and develop succession plans. • Assist in resolving performance-related issues and provide coaching and guidance. 2. Succession Planning: • Collaborate with senior leadership to identify potential future leaders and key talent within the organization. • Develop and maintain a robust succession planning program. • Implement leadership development initiatives to prepare employees for leadership roles. 3. Employee Engagement and Retention: • Monitor employee engagement through surveys, feedback sessions, and data analysis. • Develop and implement initiatives to improve employee satisfaction and retention • Address employee concerns and promote a positive work environment. 4. Talent Analytics: • Utilize data and analytics to measure the effectiveness of talent management programs. • Provide regular reporting and insights to senior leadership. • Make data-driven recommendations for talent-related improvements and optimizations. 5. Talent Compliance and Diversity & Inclusion: • Ensure compliance with labor laws and regulations related to talent management. • Promote diversity and inclusion (D&I) initiatives within the organization • Create and support programs that foster a diverse and inclusive workplace . 6. Team Leadership and Development : • Lead, mentor, and develop a high-performing talent management team. • Set clear objectives and provide regular feedback and coaching . • Foster a collaborative and innovative team culture.
Performance Management, Succession Planning, performance management systems, Employee Engagement, talent management, evaluations, Talent Analytics, Compliance, positive work environment, labor laws, data analysis, reporting, data driven, management team, collaborative
Human Resources (HR)
Experience Not Provided
Chennai, Tamil Nadu, India
Digital Roadmap Develop and execute integrated digital marketing strategy encompassing social media, Website, SEO, SEM, Influencer and content strategy in line with the overall brand objectives Create the digital content and media strategy and annual plan for each business unit (fans, lighting and switchgear, appliances) in consultation with the BU marketing leads and business heads Social Media and Content Build brand thought leadership with a sharply defined content strategy across digital channels. Develop a rich content repository in all formats Build own social media channels to tell compelling brand stories, drive high engagement and reach and build multiple lead generation journeys Set up capabilities and technology platform for content production at scale to support digital revenue teams. Drive the overall strategy of low-cost production at scale Work closely with PR teams to drive thought leadership and online PR to build corporate reputation through our social media channels
Social Media, Content Strategy, Digital Roadmap,
Marketing Strategy
Experience Not Provided
Delhi, India
RTCDP – Sr. Consultant Job Description: 5+ years’ experience working in digital advertising technology or media strategy. Solid understanding of online marketing Strong understanding of HTML and web protocols Experience in JavaScript skills, SQL, Database knowledge Ability to work with large data files onboarding, use of FTP/S3 clients Ability to use debugging tools like Charles, Postman, and similar tools. Good experience in Tag management tools, API knowledge to setup non expiry Query Service Credentials for BI Connections Experience on understanding of ADF’s, most used Spark SQL functions like arrays, Date and Struct Passion for the internet domain and use of technology to solve business Problems Solid understanding of general business models, concepts, and strategies Solid understanding of data reporting and digital advertising best practices *Special consideration given for: -Experience with advanced capabilities of one or more data management platforms (DMPs); such as Adobe Audience Manager, Oracle/BlueKai, Turn, Salesforce/Krux, etc. - Experience with advanced capabilities of one or more customer data platforms (CDPs); such as Adobe Experience Platform, Tealium, mParticle, Segment etc. - Website optimization consulting experience - Web development experience - ERP, SaaS, or other software implementation experience - Deep vertical industry experience (e.g., retail, media, financial services, high tech, etc.)
Online Marketing, Advertising, SQL, Digital, Marketing, HTML, JavaScript, Media Strategy, General Business Models, Large Data Files Onboarding
Select Functional Area
Experience Not Provided
Bangalore, Karnataka, India
Position Summary Role : Head of Enterprise Risk & Research Designation of the incumbent : AVP/DVP Reporting to : Chief Risk Officer Place of Posting : Mumbai HO Job Purpose Creating appropriate risk management strategies to keep the Organization within defined risk parameters and comply with regulatory requirements. Work closely with all businesses and support functions and shape key components of the ERM Framework and support the planning and delivery of the ERM Framework. Build deep insights on economic indicators, business segment & completion landscape, emerging macro risks and act as an important counsel on critical business decisions. Key Responsibilities · Lead the Enterprise Risk function and help build scalable, robust and effective Risk management frameworks & checks to ensure fail proof builds and delivery of business solutions, products and processes. · Proactively identify emerging risks and report to relevant stakeholders · Responsible for compiling, assessing and reporting risk information to the top management and the Board Mitigate risks arising out of Operational Risk events in the day-to-day operations of the company, addressing the following: Fraud Control and Security Information security and Data privacy Credit risk Regulatory (CX), Policy, business legal and other environmental risk Business operations risk Financial risk People risk To facilitate the Risk & Control Self Assessments by active participation and verifying the results of such assessments. · Ensuring availability of incident database, issues and action tracker, risk register and KRI data for businesses. Reporting of data points related to Risk Based Supervision, RBI and other compliances. Lead and measure people, process, system / technical and external event related risks. Measurement and reporting of Risk, Operational loss events across various functions of the Organization and work with respective functions to mitigate them - through policy, process and technology. Participate in leadership discussions and bring in the Risk perspective to business operations, customer experience, partnerships, legal, technology and new initiatives. Closely engage with key stakeholders (Senior management, regulatory and compliance authorities) to help own & understand the respective risks related to the functions and calibrate the degree of impact on the organization – reputational, financial, business continuity Ensure safe-guarding organization against any management liability through necessary insurance covers Analyze industry research Reports, statistics available across various sources and maintain active dialogue with industry experts in order to identify and maintain key Risk drivers for industry Develop the Causality chain of macro and micro economic metrics to default probability in the industry Provide research insights to the business on critical indicators for business planning and opportunity analysis, competition trends alongside data insights from Risk analytics Key Accountabilities · Design, create and implement enterprise-wide risk strategy and policy · Roll out of Policy notes within defined timelines · Create RCSA documents for all functions and enable periodic review · Build Risk Culture in the organization through trainings and awareness campaign in first line of defense functions · To mitigate risks arising out of Operational Risk events, Financial Risks and Strategy Risks Required Experience · 14 – 16 years of total experience with at least 6-7 years of Enterprise Risk experience preferably with NBFC / Banks · Good knowledge and grasp of NBFC / BFSI practices, financial markets at a higher level and awareness of the country regulatory Framework, who can represent the firm in front of regulators, legislators, and other key constituents · Preferable to have had leadership experience of Risk function in the most recent stint · Added experience in other areas of Risk function will be an advantage Required Qualification · MBA / CA Technical Competencies · Strong Knowledge of regulatory Framework for NBFC is a must along with experience in management of Operational Risks, Technology Risks and Credit Risks. · Knowledge of digital transactions framework and data protection / privacy regulations preferred · Expert ability to analyze a complex set of data and able to extract information critical to quantifying the potential risk to the organization Behavioral Competencies · Customer Centricity · Execution Focus · Entrepreneurial Spirit · People Excellence · Innovative Mindset · Collaborative Approach Personal Attributes · Excellent verbal and written communication skills · People management skills · High on integrity, objectivity, probing inquisitiveness · High tolerance for stress under adversarial conditions · Ability to make independent decisions with a strong sense of empowerment and leadership skills · Strong analytical and dispute resolution skills
Risk Management, Regulatory Requirements, Support Functions, Senior Management, Business Planning, Reporting Of Risk, Customer Experience, Business Continuity, Opportunity Analysis, Risk Analytics
Information Technology
Experience Not Provided
Mumbai, Maharashtra, India
Develop and implement a comprehensive Organization Development (OD) strategy that aligns with the organization's overall business goal. 2. Responsible for executing Talent Management processes in the organization (Assessment, Identification, Development & Engagement) 3. Design & execute differentiated talent management strategies for various groups of employees across levels. 4. Support the succession planning exercise for the KMP of the organization. 5. Plan & execute annual engagement calendar. 6. Support in designing & executing the career management stream for the organization. 7. Work on research and development of policies for people and human resources management and provide such technical solutions that can help in achieving the employee initiatives and campaign goals. 8. Analyze performance metrics like statistics on employee retention and experience to come up with ideas for improvements and enhancements.
Talent Management, Organization Development, human resources management, succession planning, career management, employee retention, stream, research and development, statistics
Human Resources (HR)
Experience Not Provided
Pune, Maharashtra, India